1. Which of the following statements is NOT true?

  • Duplicate content affects SEO rankings
  • Page titles are the most important on-page element after content
  • The quality of the images uploaded on the website affects the SEO rankings
  • The website domain has no effect on the SEO rankings

2. Which of the following statements about RSS is/are correct?

  • It is a form of XML.
  • It stands for Really Simple Syndication.
  • Its main goal is to display static information.
  • All of the above.

3. What authorizes payments for e-businesses and online retailers?

  • Payment gateway
  • Authorization code
  • Merchant account
  • None of the above

4. A 500 is an internal server error.

  • True
  • False

5. Why are long-tail searches closer to resulting in purchasing items?

  • Because they already have a precise idea of what the user is looking for 
  • Because long-tail searches are popular
  • Because they are easier to compete

6. Google prefers lengthy content over content that contains approximately______

  • 1500 words 
  • 3000 words
  • 500 words

7. Should responsive design be favored over websites with separate versions for mobiles and computers?

  • it does not make a difference
  • no. Separate versions are better
  • Google prefers websites with responsive design

8. Which of the following statements about Google Sitemap is/ are correct?

  • Repeated submission of the Sitemap to Google could be penalized
  • You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
  • The Sitemap acceptable to Google follows an XML format
  • All of the above

9. Which of the following statements about search engine optimization techniques is/are correct?

  • Making a keyword bold does not influence the way that the search engine looks at the keyword
  • Websites with deep linking are looked at favorably by search engines
  • Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
  • All of the above

10. Where are you able to submit a sitemap to Google for indexing purposes?

  • Google Search Console
  • Moz
  • HTML
  • Directly in search results

11. Which of the following actions carry a Google penalty?

  • Having a robot write your text
  • Hiding text for additional keywords in the same color font as your site’s background
  • Using link farms and paid links to create a network of inbound links to your site
  • All of the above

12. Which of the following statements is correct with regard to the images on a page?

  • Images cannot be crawled by the search engines
  • Important keywords related to the image should also be placed in the ALT text
  • Images should always be kept close to the top of a webpage
  • Image maps should be used while including the images

13. The best way to track performance for technical SEO is metadata.

  • True
  • False

15. Which of the following website design guidelines have been recommended by Google?

  • Having a clear hierarchy and text links
  • Every page should be reachable from at least one static text link
  • If the site map is larger than 100 or so links, you should break the site map into separate pages  9.0
  • All of the above

16. An HTML sitemap provides a list of internal links on a website accessible to users.

  • True  
  • false

17. Which of the following is a white hat SEO technique?

  • Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
  • Filling your pages with keywords, whether relevant to the page content or not.
  • Adding keyword-rich meta titles.
  • None of the above.

18. How are sitemaps important for the search engine optimization process?

  • Sitemaps help the search engine editorial staff manually review a website.
  • The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
  • Sitemaps help the Googlebot see the full scope of pages on a from the website.
  • None of the above.

19. Are RSS/Atom feeds returned in Google’s search results?

  • Yes
  • No

20. All major search engines are case-sensitive.

  • True
  • False

21. What is Anchor Text?

  • It is the main body of text on a particular web page
  • It is the text within the left or top panel of a web page
  • It is the visible text that is hyper linked to another page
  • It is the most prominent text on the page that the search engines use to assign a title to the page

22. What do you use to search for exact phrases in Google?

  • Hyphen (-)
  • Asterisk (*)
  • Quotation Marks (“)
  • Exclamation Point (!)

23. When considering HTTP vs. HTTPS pages on a site, it’s good to have a mix of both.

  • True
  • False

24. Which of the following are requirements in a robots.txt file?

  • *Disallow: [URL string not to be crawled]
  • Allow: [URL string to be crawled]
  • Sitemap: [sitemap URL]
  • *User-agent: [user-agent name]

25. What does SERP stand for?

  • Search Entry Rating Procedure
  • Search Engine Result Page 
  • Standard Enlisting Rank Protocol

26. A friendly URL is:

  • The URL with cryptic text ad a lot of numbers
  • Short, with recognizable text
  • Short, with recognizable text and relevant keywords 

27. If you want to create friendly URL, which character should you use to separate words in such URL?

  • Hyphen (-)
  • Underscore (_)
  • Space (%20%)

28. What is the number used to signify an URL redirect?

  • 404
  • 301 
  • 401

29. What is the format for sitemaps recommended the most by the search engine and SEOS?

  • txt file
  • RSS
  • XML (Extensible Markup Language) 

30. Indexing of websites on the internet for the use of search engines is done by ______

  • Algorithms
  • Spiders 
  • Quality Raters

31. What does SEM stand for?

  • Self Employed Marketers
  • Standard Elimination
  • Search Engine Marketing 

32. What term best denotes the content of a website that spiders can understand and index easily?

  • readable content
  • quality content
  • indexable content 

33. What is the approximate length of a title tag will be considered by most search engines?

  • 120 characters
  • 40 characters
  • 65 characters 

34. Keyword research helps you:

  • Determine the keyword density on your website
  • Explore the competitiveness of the keywords and estimated amount of traffic for those keywords 
  • Find out how to use keywords in the content

35. Which of these are not phases in the keyword in the keyword research?

  • Identifying keywords and exploring their competitiveness
  • Using the keyword research tool to get keyword ideas and removing the generic keywords
  • Using the keyword research tool to discover broken links and error pages 

36. Which of there is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website

  • The title tag is too short
  • Pages built in Frames or I-frames
  • Search forms

37. Which black hat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served to users?

  • Coating
  • Foisting
  • Slighting
  • Cloaking

38. The process of acquiring links from other websites to your own is known as:

  • Link sharing
  • Link building
  • Content marketing
  • Hyperlinks

39. Which of these are tools used in the auditing process?

  • Google Search Console
  • Screaming Frog
  • Moz
  • All of the above

40. What is usually the most impactful landing page for an inbound link to link to on a site?

  • The sitemap
  • The contact page
  • The home page
  • The page you’d like to improve rankings for

41. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

  • True
  • False

42. If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing?

  • Leverage branding
  • White hat SEO    
  • Black hat SEO 

43. The long-tail on search demand curve accounts for roughly _____ of search traffic.

  • 70% 
  • 50%
  • 10%

44. Domain authority is a metric maintained by?

  • Google
  • Moz 
  • Bing

45. Which of these is not a metric used in link building?

  • domain authority
  • number of links
  • number of advertisements

46. The Meta Robots tag should be placed in which part of an HTML file?

  • the head area 
  • the main body
  • the footer r bottom of the page

47. The Nofollow attribute:

  • doe not count as a vote of approval but passes on link juice
  • does not pass on link juice but counts as a vote of approval 
  • does not pass on link juice and does not count as a vote of approval

48. The canonical tag is used to inform search engines:

  • which URL to count as authoritative when dealing with several URLs leading to the same page 
  • which pages is the homepage of a website
  • which pages should not show up in SERPs

49. The reason why you should avoid hosting free articles or content that is common on the web?

  • because you will not gain new traffic
  • because you could be penalized by Google for duplicate content 
  • because they might be controversial

51. Suppose you want a page to pass on value but not to be indexed, which tag would you use?

  • meta robots = “no index, no follow”
  • meta robots = “no index, follow” 
  • meta robots = “index, no follow”

52. What is the difference between page authority and domain authority?

  • one is maintained by Google and the other by Yahoo!
  • one is maintained by Google and the other by Moz
  • Both are maintained by Moz, one ranks a page and the other ranks the whole domain

53. Which of the following is not a necessarily a black hat tactic?

  • link exchanges 
  • buying links
  • hidden text

54. Google webmaster tools can help you with:

  • determining missing or duplicate meta description or title tag 
  • providing keyword ideas
  • monitoring competitors

55. What order represents the structure of leveraging branding?

  • Brand Name? Primary Keyword?Secondary Keyword
  • Primary Keyword?Brand Name? Secondary Keyword
  • Primary Keyword? Secondary Keyword?Brand Name 

56. What does the “no archive” tag instruct a spider?

  • it tells not to index a certain page
  • it instructs a spider not a save a cache copy 
  • it instructs a spider not to follow a certain page

57. What is the best practice for using java keeping search engines in mind?

  • Spiders cannot read java so it should not be used
  • Java can use but t is best to accompany it with relevant HTML text 
  • Java content is preferred by Google

58. What does the “No Snippet” tag tell a search engine?

  • it tells a search engine not to display a description with the page’s title and URL 
  • it tells the search engine to overlook any keywords on a page
  • it tells a search engine to ignore the images on a page

59. What does RSS stand for?

Rich Site Summary or Really Simple Syndication 

60. Google is more inclined towards keywords found:

  • in the middle of title tags
  • at the ending of title tags
  • in the beginning of title bags 

63. Which type of link carries the most value or preference for a webmaster or SEO?

  • Manual outreach link
  • Natural editorial links 
  • Self Promotional links

64. When planning a link building strategy, which of the following cannot be thought of as assets?

  • data
  • money 
  • contents

65. If someone wants to get more deep-linking for the website, what type of links are they asking for?

  • Links that are gotten from influential websites
  • Links that point to particular pages well inside their site structure
  • Links that point to the brand information of your website

66. What is referred to as a “hook” in link building

  • the element of a content that makes a potential linker interested in your content 
  • the code used to embed a link on someone’s website
  • the part of an URL that contains a keyword

67. Followerwonk is a tool that allows you to_______:

  • search internet data for other websites like yours
  • follow competitor’s keyword searches
  • search the bios of Twitter users 

68. What does search engine saturation mean?

  • the amount of websites competing for a particular keyword
  • the limit of a search engine’s indexing capacity
  • the amount of pages of a website indexed by a search engine 

69. What does anchor text mean?

  • The largest body of text on a page
  • the visible text which is hyperlinked to another page 
  • the prominent part of the title tag

70. What does broken link building tactic include?

  • Finding broken links on web sites and notifying the webmasters 
  • Fixing internal links on one’s website
  • Hosting redirects from broken links on our own website.

71. The first Panda update (also known as “farmer”) targeted which type of websites in specific?

  • Social media pages
  • Blogs about SEO techniques
  • Content farms/Link farms 

72. What is Ego-Bai link building?

  • building content that boosts the self-esteem of users
  • inserting popular celebrity keywords into title tags
  • using content that flatter or interests the webmaster you are looking to get links from

73. What is the highest Google page rank a web page can have?

  • 10 
  • 1000
  • 100

74. How do sitemaps help a website with search engines?

  • Google and Yahoo! Give higher rankings to websites with better sitemaps
  • they help users understand a website better
  • search engine spiders can reach more pages on a website because of sitemaps

76. MOZ’s keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in:

  • link building 
  • URL structuring
  • Keyword research tools

77. Pagespeed insight is a tool that can help you fix parts of the website that might be having a negative effect on the site speed. Those parts include:

  • Optimization of images, keyword density, and friendly URLs,
  • Optimization of images, reducing server response time, browser cashing and avoiding redirects 
  • Optimization of images, optimization of videos and monitoring statistics

78. Which of the following activities could be looked down upon by Google per their quality guidelines?

  • Using automated website submission software
  • Loading pages with irrelevant links
  • Registering misspellings of well-known websites
  • All of the above

79. What is Keyword Density?

  • The total percentage of times a keyword appears on a web page compared to the total number of words on the page
  • The total number of keywords appear on the title of the content uploaded on the webpage
  • The name for the main word or phrase to be mentioned on a content
  • The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

80.What happens during Google’s indexation process?

  • Webpage data is saved in Google’s database for easy retrieval and ranking.
  • Information is gathered from other search engines.
  • Documents that Google has received are sorted .
  • Meaningful results are generated based upon the user’s search term.

81. Which of the following statements regarding website content is correct?

  • If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
  • Linking to a page inconsistently does not affect the way Google views the page/s.
  • Placeholders for pages which do not have content are never viewed as duplicate content by Google
  • None of the above

82. If a website sells links, what actions does Google recommend to avoid being penalized?

  • The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
  • Only Paid text links to nonprofit websites should be accepted
  • Paid links should be disclosed through the “rel=nofollow” attribute  in the hyperlink
  • Paid links should be disclosed through the “index=nofollow” attribute  in the hyperlink

83. Cloaking is a black hat SEO technique that involves:

  • Increasing the keyword density on the web pages
  • Hiding the keywords within the webpage
  • Offering a different set of web pages to the search engines
  • Creating multiple pages and hiding them from the website visitors

84. Where does the “mobile friendliness” test live?

  • Google
  • Moz
  • Screaming Frog
  • SEMRush

85. While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?

  • Shows the percentage of users who entered the website and then went on to visit additional pages.
  • Shows the percentage of users who entered the website and then left without viewing any other page.
  • Shows the percentage of users who decided to go back to the source from which they found your site.
  • Shows the percentage of users who left your website within ten seconds of viewing the first page.

86. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

  • The frequency with which the content of the website is updated.
  • The number of pages containing information relevant to the site’s purpose.
  • The number of inbound natural links related to the site’s theme or keywords.
  • All of the above.

87. Which of the following does Google use to display the characters of a page’s meta title?

  • Pixel width
  • Meta title character count
  • None of the above

88. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

  • Trafficjacking
  • Hijacking
  • Blackjacking
  • Pagejacking

89. Link building offers all of these advantages except________.

  • Improving search engine rankings and credibility
  • Enhancing brand awareness
  • Increasing web traffic
  • Generating content automatically

90. The following robots.txt meta tag directs the search engine bots:

<META NAME=”robots” CONTENT=”noindex,nofollow”>

  • Not to index the homepage and not to follow the links in the page
  • Not to index the page and not to follow the links in the page
  • To index the page and not to follow the links in the page
  • Not to index the page but to follow the links in the page

91. Which of the following are important components of technical SEO?

  • CPC
  • CRM
  • Usability
  • User testing

92. The Google My Business is a free service for commercial businesses.

  • True
  • False

93. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

  • Yahoo Search Term Suggestion Tool
  • Alexa
  • Google Traffic Estimator
  • Google Trends
  • WordTracker

94. What is the most common fix for duplicate content?

  • Redirects
  • Migrating CMS platforms
  • Canonicals
  • There is no fixbad as black

95. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

  • Red hat techniques
  • Silver hat techniques
  • Grey hat techniques
  • Shady hat techniques

96. What type of sitemap is the most important for SEO?

  • Mobile
  • XML
  • HTML
  • Image

97. Which of these activities is not recommended when it comes to acquiring backlinks for your website?

  • Publish guest articles on fashion blogs
  • Promote your website by taking part in fashion forums online
  • Purchase 1000 links from a website 

98. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?

  • The FAQ page for www.reddit.com
  • Google’s FAQ page
  • Pages about “help” within www.reddit.com
  • The request page for re-indexing of www.reddit.com

99. What is meta description? .

  • A short description of your web page that lets a search engine know what the page is about
  • A place to put the keyword for a page
  • A description of your company that is displayed above the title tag

100. Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:

  • keyword stuffing
  • keyword density
  • keyword research

101.  What does the 302 server response code signify?

  • The page has been permanently removed
  • The method a visitor is using to access the file is not allowed
  • The page has temporarily moved
  • The request is too big to process

Please note: This effort is just for your study and educational purpose. Some answers may be incorrect, if you know the correct answer please let me know. Otherwise, see you at the comments below.